Free chocolate every Friday

Free chocolate every Friday for months
Posted May 14 2009, 12:14 by Joan Melcher on MSN.com

Who knew chocolate could be politically correct?

Apparently, Mars Snackfood US, maker of M&Ms, Snickers, 3 Musketeers, Milky Way and other American favorites, does.

The company has launched the equivalent of a filibuster to draw attention to competitors that substitute vegetable oil for cocoa butter in their products.
So, what’s in it for you? One of the biggest chocolate giveaways in history.
Every Friday through the end of September, you stand a chance of getting a free chocolate bar or candy because of the Mars Real Chocolate Relief Act.

Mars initiated the program last week, giving out coupons for chocolate treats to the first 250,000 people who logged on at RealChocolate.com on Friday and requested a coupon. The response was so large that Mars is doubling the chance for free chocolate this week. A half-million coupons will be given out on a first-come, first-served basis and mailed to those who qualify. Coupons are redeemable for any full-size Mars chocolate product and are limited to one per person per week.

What’s the purpose? According to Mars, federal regulations stipulate that the only source of fat (except milk fat) in a chocolate product should be cocoa butter. Mars says it uses only 100% cocoa butter and urges consumers to look at labels whenever they buy chocolate to be sure they’re getting the real thing.

Of course, while bringing consumers’ attention to chocolate standards, Mars is also trying to lift spirits in a recession-plagued nation, describing the promotion as “a massive effort (that) aims to spread joy across America by giving away as many as 7 million full-size packages of Mars chocolate.”

All I can say is: Bring it on!